Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the biggest companies in the industry. The full Promo Marketing 2016 Top 50 Distributors list will be published on Tuesday, May 30 and in our May issue.
No. 9: iPROMOTEu
Answers provided by Ross Silverstein, president/CEO of iPROMOTEu.
Promo Marketing: What led to your company’s success in 2015?
Ross Silverstein: iPROMOTEu remains the best economic and lifestyle arrangement for industry distributors and salespeople. In addition to having a superior platform that continues to attract experienced distributors and salespeople, iPROMOTEu has a laser focus on helping its customers—its independent distributor affiliates—be more productive, more profitable and happier.
PM: How did you grow your company into what it is today?
RS: Lots of hard work, having great people help me and an unwavering focus on the needs of our affiliates.
PM: What challenges do distributors face in the promotional products industry? How can they solve them?
RS: A distributor’s biggest challenge is to continually generate meaningful sales volume at healthy margins. In the midst of increased competition (seemingly, from all directions) and more knowledgeable and scrutinizing buyers, this is a difficult challenge, indeed. One needs to regularly prospect for new customers, maintain strong relationships with existing customers, and work tirelessly to develop creative ideas. In addition, distributors need to stay on top of all the paperwork, all the details and all the mind-numbing, non-revenue generating activity.
Here are the other distributors we’ve featured so far:
